I’ve always been drawn to beauty, craftsmanship, and the finer details in life—sometimes joking that I must have been a magpie in a past life! Growing up in a working-class family taught me early on that nothing comes without effort. That determination has shaped my journey and the standards I bring to my work today.

My career in beauty began with some of the world’s most prestigious brands, including Christian Dior, Yves Saint Laurent, and Chanel. While completing my degree, I also worked as a freelance hair and makeup artist, traveling and working with a variety of faces—including high-profile clients. It was here I discovered how transformative beauty can be, boosting confidence at any age.

I later expanded my expertise to semi-permanent makeup and semi-permanent hair extensions, refining my understanding of proportion, detail, and subtle enhancement.

My natural eye for aesthetics eventually led me into the clinical world, where I worked in some of Harley Street’s most respected clinics in London. Collaborating closely with surgeons and skin doctors, I gained invaluable insight into facial anatomy, skin health, and the clinical foundations of aesthetic and cosmetic treatments.

Through years of experience, I’ve observed that the most beautiful results come from a combination of clinical knowledge and artistic vision. While medical expertise is essential, attention to detail and an aesthetic eye are equally important for achieving natural, harmonious outcomes.

This philosophy inspired me to create a brand that bridges clinical professionalism with a refined, beauty-led approach. Every client is treated as an individual, with time, care, and attention to achieve results that feel authentic and confidence-boosting.

Quality is at the heart of everything I do. I work only with carefully selected, reputable suppliers, using products that are responsibly sourced, thoroughly tested, and manufactured in trusted regions. Fair pricing reflects the expertise, time, and care invested in every treatment, ensuring results that are safe, effective, and lasting.

For me, aesthetics is not about trends or shortcuts—it is about considered treatments, integrity, and delivering timeless, refined results in a premium, welcoming environment.

I do truly hope you come and experience the Parmasthetics service and treatment!

Seema Parmar

Director at Parmasthetics